cinthya roura

Photographer, videographer and creative director working in the fashion, art, and advertising industries. 
 

Noise Magazine



Overview


Noise Mag - Print Edition Launch
Role: Creative Director
Scope: Creative strategy, team leadership, brand storytelling, visual direction and campaign launch
Year: 2024 - 


Context:


Noise Magazine is an independent  fashion magazine founded in 2018 in Monterrey, México. Since its inception, the publication has aimed to give voice to meaningful fashion — understanding it as a tool for self-expression, personal empowerment, and community building.

https://noisemag.mx
http://instagram.com/noisemag_/


Challenge


Noise Mag had built a strong digital presence around ethical and expressive fashion. In 2024, we set out to translate that digital identity into a tangible, collectible print edition — while preserving its core values and building momentum both online and offline.

Objectives


  • Launch the magazine’s first print edition
  • Strengthen brand identity through visual and editorial consistency
  • Create cross-platform excitement and community engagement
  • Drive sales via storytelling and immersive content experiences


    • Role


    As Creative Director, I led the full development of the print edition — from visual concept to team coordination. I collaborated with photographers, designers, stylists, and writers to deliver a cohesive creative product. I also oversaw the campaign strategy and launch content across platforms and produced content in the form of photography and video.

    Specific tasks


  • Built the visual universe around themes of identity, heritage, and sustainability
  • Created an organic narrative around the making-of process, inviting our audience into the story
  • Balanced editorial and commercial content to position the magazine as both a cultural object and a product
  • Designed rollout across Instagram, TikTok, and physical events in Mexico City and Monterrey.